Starting a new business is not a small deal. There are many crucial decisions to make wisely and many procedures need to be conducted to actualize the creation of the business. At first, registering a business name can be easy for some people. But finding the right name is quite a challenge. When it comes to picking the best name of your business, there is no exact science to learn. Some suggest that business name should be simple and straightforward as the short description of the business niche. For instance, you want to build a laundry business in Boston, then the descriptive business name could be “Boston’ Laundry”. See, simple and straightforward. But some people insist that having a unique business name is crucial so that people will remember the business name easily. For instance, instead of “Boston Laundry”, you can go with the name “Express Laundry”. Folks will easily remember the name and grasp the meaning behind “Express” quickly. Whenever they need fast laundry service, they will remember your business name. Keep in mind that business name is an integral part of your business marketing. It is how and why the customers call your business. Name will perceive kind of business you are running. People’s perception about your business will build your business image. So it is important to assess the image that you want your customers look. Speaking about this aspect, this will give “soul” to your business. When the soul is involved, you cannot afford to wrongly name your business. As mentioned, there is no exact science which can help you to find the right business, although some experts have their own theories. But first things first, you need to trust your gut. Since you are the business owner, you are the one who will live with this every day. So choose something that you feel convenient when hearing it. Imagine how the name will be put in the newspaper ad space or other mediums, hot does it feel to see your business name? If it feels great, and you are happy to see it, then go with it. Legally structure speaking, your task is not finished yet. You need to make sure that your business name hasn’t been used by other organization in your area. Keep in mind that some businesses only apply trademarks within their area. So if by chance you find other business which has the same name, you still have a chance. When looking for a business name, you should also need to decide the legal structure of your company:
Each of them is different in legal matters. You need to understand the legal structure and decide it by yourself. But keep in mind that no matter what kind of your business legal structure, all businesses must pay taxes. ***
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AuthorSarah Lopes is a small business women from Dallas Texas. Archives
April 2018
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